This Just Happened

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Screen Shot 2015-11-17 at 9.37.36 AM Screen Shot 2015-11-17 at 9.37.55 AMNovember 16th. Neoprene, much like polyurethane for surfboards, has been an integral part of the surf experience for decades. Today, Patagonia announced it figured out a way around it. “Neoprene is nasty stuff, but for a long time we had no alternative,” said Patagonia’s Hub Hubbard. The press release goes onto say that the new suits will reduce traditional neoprene C02 emissions by 80% and that “the FSC certified rubber is blended with 15 percent neoprene-free synthetic rubber for the benefits of increased ozone and UV resistance to meet Patagonia’s rigorous demands for durability and strength.” So there you go. #justaddwater

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